Overview The position of Store Manager reports directly to the store owner. The primary responsibility of the Store Manager is to profitably manage the day-to-day operations of the store by following the best practices, as well as directing and coaching the store associates to provide a high energy customer experience.
Store Operations • Responsible for the day-to-day operations of the store. • Continually works towards achieving sales goals while controlling expenses. • Meets on a regular basis with owner to review current activities and results, communicate opportunities to improve effectiveness, efficiencies and cost savings and to establish or revise future operating plans.
Selling / Customer Experience • Understands that the high energy customer experience is the #1 priority. • Completes each OWL module as part of the High Energy Training in order to deliver the WBU high energy customer experience as the trusted local expert. • Uses successful selling skills to satisfy the customer and complete the sale. • Reads, understands and follows the Employee Handbook, including the WBU Ten Touch Points training. • Directs and coaches the staff on the best practices of the Person in Charge of the Customer experience. • Wears the logo name badge and the logo apparel while working on the sales floor.
Personnel Management • Demonstrates a positive, enthusiastic and professional demeanor. • Assists the owner with the hiring, training and coaching of store associates. • Completes a performance evaluation on new hires at the end of the training period. • Assists the owner in completing annual performance evaluations for store staff. • Uses POS reports and tools to better manage and coach staff. • Assigns duties for store staff and ensures compliance. • Conducts store meetings on a regular basis regarding product and hobby knowledge, store information, and sales and customer experience training. • Schedules staff efficiently within the payroll budget. • Communicates policy or procedural changes to staff on a timely basis. • Follows progressive discipline steps when necessary.
Merchandising • Reads and understands the Product Information Handbook. Successfully completes the Certified Birdfeeding Specialist Program. • Understands and communicates the store’s merchandise and target products to the customer. • Assists the owner in maintaining adequate inventory levels and communicates information regarding inventory turn. • Orders specific merchandise as assigned
